I’m Emily Richett, a former TV news reporter turned publicist and agency owner who’s passionate about helping entrepreneurs like you succeed.

As a former TV news reporter, I got to shine a light on incredible people doing interesting things.

I interviewed literally thousands of people with a microphone in my hand, from small business owners to celebrities to political leaders to CEOs of Fortune 500 companies.

In 2013, I left a job I loved and took a big risk to do something even more rewarding: I started my own PR firm from scratch. And it wasn’t easy- I quickly realized that large PR firms had something I didn’t: budgets, teams, and resources like media databases. So I had to figure out how to get my clients results and press without any of those expensive tools and resources.

Fast forward to today, and I do have the benefit of an office, a team, and those resources that help us get our clients results faster. We’re fortunate to work with some of the fastest growing companies in the U.S., the kind you find on the INC500 list.

What makes us different? We still leverage those scrappy and effective strategies I founded my business on– and now, I help entrepreneurs like you to do the same.

If you want to position yourself as a leader or to have your products and services stand out in their industry, I’m the publicist to help you do it.

I believe you have a unique set of skills and talents to share with the world. You don’t have to run a large business or have a thousand clients to make an impact. Every entrepreneur has a story to tell.

You have a story to tell.

You just need to learn how to tell it in a compelling way that generates excitement, garners media attention and makes you stand out in your industry.

Sound good? Then you’ve come to the right place.

I love sharing my expertise with business owners like you. I created a six-week course, Amplify, specifically for entrepreneurs who wanted to get major visibility without the agency price tag.

I take everything I’ve learned about the power of media and I teach people like you how to brand yourself with intention, increase your social presence, and become the media’s go-to expert in your industry.

Your entrepreneurial spirit combined with my PR know-how? It’s going to be a fantastic combination, my friend. And I can’t wait to get started!

*Ready to dive in? First, download my ‘Free Publicity Guide’ to get started. You’ll have a chance to join my masterclass, where I’ll break it all down for you- see you inside!


Emily Richett is a former TV news reporter and the CEO of HAPPY PR, an award-winning publicity agency that puts health, parenting, and lifestyle brands in the spotlight. She is a media contributor to top outlets including INC, Entrepreneur, and TV morning shows around the country. She’s the host of The AMPLIFY Show podcast where she shares inspiring interviews with leading authors and thought leaders in parenting, entrepreneurship, and life.

In 2020, Emily received ClickFunnels’ 2-Comma Club award for earning more than $1-million in revenue from a single sales funnel. She is passionate about helping other mom entrepreneurs to grow and scale their businesses online. Emily lives in Michigan with her husband and two young daughters and is expecting her third child this spring.