Amplify Podcast

Episode 38: Pregnancy, COVID & Business with Gold Coast Doulas

Amplify Podcast

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I'm Emily — a resourceful mom but, if I'm being honest, a terrible prepper. It wasn't until I realized that...

Meet Emily

It’s hard to believe it’s been nearly a year since I took my business, HAPPY PR, all remote. Like so many other businesses, our in-person team started working from home, and we’ve decided to stay that way. 

Today I’m diving more into the transition of running an in-person, service-based business to an online business model and how you can optimize it for success. Switching from an in-person business model to online isn’t just a matter of throwing a couple widgets on your website. Not only do you have to think about how to create this new product that is available online, but you also have to consider lead generation, pivot your marketing efforts, and determine what tech you need to reach people online. If you’ve never built a funnel or don’t know what a funnel is, well, that’s going to be an even bigger learning curve. 

In this episode, I’m interviewing Kristin and Alyssa of Gold Coast Doulas, a successful doula agency here in Michigan, about how their business has been impacted by the pandemic and how they’re adapting to an online business model. 

I’ve been working with them since late last year to help them leverage all of their expertise and experience and to take it from something that used to be only available locally to a product that can now impact women and families worldwide. 

I thought it would be great to chat with them about this experience, and it may be helpful for you if you’re really starting to lean into online business or just looking at your business in a new light. 

If you’re pregnant or know someone who is expecting, share this episode with them and send them over to so they can get Kristin and Alyssa’s free guide to navigating pregnancy, birth and early parenting during a pandemic, and they can sign up for a free virtual workshop coming up next week. 


Topics Discussed:

  • How the in-person service agency, Gold Coast Doulas, pivoted during the pandemic to start offering virtual services
  • Working with Emily and HAPPY PR to build an online business model that included marketing/lead generation, webinars, and an online program called The Becoming Course
  • Get the free guide on pregnancy during a pandemic and sign-up to save a spot in a free virtual workshop at


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