Motherhood + Life

Introducing Faith Friends – the Christian Alternative to American Girl Doll

Motherhood + Life

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I'm Emily — a resourceful mom but, if I'm being honest, a terrible prepper. It wasn't until I realized that...

Meet Emily

I have some exciting news to share, especially for girl moms!

Over the past few months while I’ve juggled a sweet newborn and his three busy sisters, I chipped away at a new business venture.

It is the kind of business you create simply because you can’t find the exact type of product you’re looking for- the “there’s gotta be a better way!” kind of business.

Launching an American Girl alternative

It’s called Faith Friends and it’s the Christian alternative to American Girl doll.

You can listen to my podcast interview with Public Square founder Michael Seifert, to hear more about it.

You might be wondering why I created a new 18′ doll line when a popular brand already dominates the market.

Seeing & filling a doll void

Well, after American Girl released a book about body image that promotes puberty blockers to young girls in late 2022, the seed was planted.

I knew I had to find a new brand to buy dolls and accessories from so I went on the hunt for an alternative.

A simple google search showed there wasn’t much available – just a few similar dolls at big shops but nothing that felt special.

I wanted to be able to still give my daughters that magical experience of a doll brand that stands out among the rest (which admittedly, AG is very good at), but without the indoctrination. Is that too much to ask? 🙂

Apparently it was.

A brand is born

So, a month after having my fourth baby (I guess those nesting superpowers I’ve talked about before were still in effect!), I went to work building Faith Friends Co  for girls like mine who love playing, creating & Jesus!

Christian dolls

I’ve leaunched e-commerce brands for years with my PR / marketing agency and it’s even more fun doing it for myself!

The best part is connecting with likeminded mamas who are seeking better options with brands that share their family values.

Join the Faith Friends waitlist

I’ll have more updates coming soon — in the meantime, if you’re interested in buying a Faith Friends doll, get on the waitlist and you can be the first in line.

Each doll comes with a really awesome journal it comes with & other surprises! These make awesome gifts – birthdays, Christmas, Christening, First Communion, and just because.

Also, join us over on Instagram for updates @faithfriendsco.

It would mean so much if you shared with friends to help grow this movement.

Thanks for being a likeminded moms who wants to create a better future for our daughters!