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Everyone likes getting media coverage. But before you get in front of the mic, there are a few things you need to have in place first, in order to ensure you’re getting a good return on your PR investment. I put together a video sharing the top 3 things you need before getting press (hint: […]
So you’ve crafted your elevator pitch, and you’re ready to pitch your business or idea for a local TV story. I have more tips in my publicity guide and a thorough pitching section in my PR course, but here are a few quick tips to get you started! 1- Keep your subject line short & […]
Fighting Back Against Parent Bully Mobs In this episode, I’m opening up about an increasing problem I’ve been seeing play out in my community and those across the country. It’s the evergrowing “parent mobs” – groups of parents who have thrown kindness and tolerance out of the window and replaced them with anger and divisiveness. […]
I’ve got a great interview for you today. I’m chatting with Anthony Ongaro, author of Break The Twitch: a practical guide to minimalism, intentional living & doing more of what matters. From the moment I read the title of his book, I knew I had to read it. It put a name to something I […]
It’s fun to look back on how much my business has grown and changed over the years, as well as how much *I* have grown and changed, too. I wrote this blog when my business was still in the toddler phase: like my real life toddler, my business very much depended on me for all […]
This was originally written for my agency at gethappypr.com in 2019. To get in touch with HAPPY, just head to our website! The wait for one of Grand Rapids’ largest ongoing developments is almost over. While team HAPPY PR is busy preparing for one of the most highly anticipated grand openings in West Michigan this […]
If you’ve seen my free Publicity Guide, you might be surprised or even disappointed that I don’t dive right in with advice on the glamorous tasks like pitching and on-camera interviewing tips. That’s because if you don’t lay a strong foundation in your pitch with your purpose, nothing else is going to be effective. Pitching […]
Summer always seems to fly by, especially here in Michigan! We’re soaking up the last few weeks and also prepping to head back to school. I’ll have a kindergartner and first grader this year! Kindergarten will start only 3 days a week so we’ll do a combo of homeschool + traditional school. As we start […]
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