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I see this all the time with small business owners. From past students in my AMPLIFY PR course to clients of my PR agency, I’ve seen business owners excited for media coverage but reluctant to get in front of the camera or microphone. The truth is, to really amplify your business, you have to be […]
*A version of this post is published on Elephant Journal. I would be so grateful if you gave it a read & comment if it resonates with you! My dad would have turned 60-years-old today. It’s fitting this milestone falls on Labor Day. He was the hardest worker I’ve ever known. Before retiring early due to disability, he put in […]
So you’ve crafted your elevator pitch, and you’re ready to pitch your business or idea for a local TV story. I have more tips in my publicity guide and a thorough pitching section in my PR course, but here are a few quick tips to get you started! 1- Keep your subject line short & […]
Fighting Back Against Parent Bully Mobs In this episode, I’m opening up about an increasing problem I’ve been seeing play out in my community and those across the country. It’s the evergrowing “parent mobs” – groups of parents who have thrown kindness and tolerance out of the window and replaced them with anger and divisiveness. […]
This was originally written for my agency on gethappypr.com. To get in touch with HAPPY, head to our website. It’s always a HAPPY day when Inc. Magazine announces its annual Inc. 5000 list of fastest-growing businesses. Not only is our founder a columnist for Inc., but several of our clients make the coveted list, […]
It’s fun to look back on how much my business has grown and changed over the years, as well as how much *I* have grown and changed, too. I wrote this blog when my business was still in the toddler phase: like my real life toddler, my business very much depended on me for all […]
This was originally written for my agency at gethappypr.com in 2019. To get in touch with HAPPY, just head to our website! The wait for one of Grand Rapids’ largest ongoing developments is almost over. While team HAPPY PR is busy preparing for one of the most highly anticipated grand openings in West Michigan this […]
If you’ve seen my free Publicity Guide, you might be surprised or even disappointed that I don’t dive right in with advice on the glamorous tasks like pitching and on-camera interviewing tips. That’s because if you don’t lay a strong foundation in your pitch with your purpose, nothing else is going to be effective. Pitching […]
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