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Mama BearSurvival Blog
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It’s the long awaited media episode! Finally, on episode 81 of the AMPLIFY Show, I’m tackling all those juicy media issues and my behind-the-scenes experience working in journalism, TV news and PR. I invited a special guest on share his unique perspective, award winning radio broadcaster Justin Barclay. He hosts a show in West Michigan […]
Everyone likes getting media coverage. But before you get in front of the mic, there are a few things you need to have in place first, in order to ensure you’re getting a good return on your PR investment. I put together a video sharing the top 3 things you need before getting press (hint: […]
So you’ve crafted your elevator pitch, and you’re ready to pitch your business or idea for a local TV story. I have more tips in my publicity guide and a thorough pitching section in my PR course, but here are a few quick tips to get you started! 1- Keep your subject line short & […]
If you’ve seen my free Publicity Guide, you might be surprised or even disappointed that I don’t dive right in with advice on the glamorous tasks like pitching and on-camera interviewing tips. That’s because if you don’t lay a strong foundation in your pitch with your purpose, nothing else is going to be effective. Pitching […]
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